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Determine if a predefined target shows sufficient interest to make your project profitable.
Evaluate customer satisfaction based on customer feedback and experiences.
Identify and evaluate the strengths and weaknesses of your competitors on specific criteria.
Determine the perfect location for your future establishment according to its potential.
Find out if your company is known to a target audience and its associations of ideas.
Analyze the viability of a project from an economic and organizational point of view.
Discover the best way to differentiate a company's offering from its competitors.
Evaluate the attractiveness of a sector through the analysis of different parameters of evolution.
Analyze the experience of users during their visit to your website or network.
Take advantage of our consultants to test the attitudes and reactions of your staff.
Determine the strengths, weaknesses and perceived feelings of a target audience towards a product.
Measure a target's opinion on the price of your offers in relation to its perceived value.
Determine the positioning, strengths and potential for success of your new product.
Evaluate the impact, effectiveness and ROI of your communication campaigns and actions.
Determine your personas by identifying their desires, expectations and behaviors.
Face-to-face interviews allow for the collection of particularly rich and in-depth information.
Interviews in public places are particularly effective for gathering information representative of a specific target.
Documentary research focuses on the search for and analysis of published materials from a variety of sources.
The discussion groups aim to bring together different profiles in order to address different themes in an unstructured way.
Our consultants gather information by interviewing known and recognized experts in a specific field.
The business vouchers are a subsidy granted by the Walloon Region to project carriers/entrepreneurs, start-ups or SMEs that are looking to expand, relocate, create a new project, or simply launch themselves... In short, any project that might require a market study beforehand!
The price and duration of the studies depend on many criteria but also on the type of study carried out.
Qualitative studies aim to understand in depth the feelings of respondents, what they think in detail. It is also an opportunity to explore new avenues.
The quantitative approach aims to identify major trends in the population. This type of study makes it possible to be statistically representative of a target population, with a margin of error to be determined according to needs.
HEC Consulting is a company made up entirely of master's students. This particularity brings us a flexibility envied by our competitors.
We arrange our time as we see fit to provide maximum value to our clients.
Meet our market research consultants and let's find a solution together!