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Both in Belgium and abroad, HEC Consulting brings real strategic expertise to your company!
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You have a need, a question? Please contact us!
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Let's discuss your problem and the ways to approach it.
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Drafting of a tailor-made offer to meet your needs.
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Start of your custom project!
*Each document delivered to customers is subject to quality control verification.
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Assignments completed
Determine if a predefined target shows sufficient interest to make your project profitable.
Evaluate customer satisfaction based on customer feedback and experiences.
Identify and evaluate the strengths and weaknesses of your competitors on specific criteria.
Determine the perfect location for your future establishment according to its potential.
Find out if your company is known to a target audience and its associations of ideas.
Analyze the viability of a project from an economic and organizational point of view.
Discover the best way to differentiate a company's offering from its competitors.
Evaluate the attractiveness of a sector through the analysis of different parameters of evolution.
Analyze the experience of users during their visit to your website or network.
Take advantage of our consultants to test the attitudes and reactions of your staff.
Determine the strengths, weaknesses and perceived feelings of a target audience towards a product.
Measure a target's opinion on the price of your offers in relation to its perceived value.
Determine the positioning, strengths and potential for success of your new product.
Evaluate the impact, effectiveness and ROI of your communication campaigns and actions.
Determine your personas by identifying their desires, expectations and behaviors.
"We have worked with HEC Consulting on 2 occasions in recent years, mainly to carry out customer satisfaction surveys (past and present) and a competition study. The results have enabled us to gain a better understanding of customer expectations and integrate this data into our strategic approach."
Cash Converters
Face-to-face interviews allow for the collection of particularly rich and in-depth information.
Interviews in public places are particularly effective for gathering information representative of a specific target.
Documentary research focuses on the search for and analysis of published materials from a variety of sources.
The discussion groups aim to bring together different profiles in order to address different themes in an unstructured way.
Our consultants gather information by interviewing known and recognized experts in a specific field.
"As an academic, I positively appreciated that the HEC-Consulting students demonstrated their ability to apply with relevance and nuance the research, investigation and analysis methodologies seen in our institution. Their conclusions and, above all, their creative, well-argued proposals convinced me to recommend them to my contacts."
HEC Liège
Are you accredited as a company cheque?
The business vouchers are a subsidy granted by the Walloon Region to project carriers/entrepreneurs, start-ups or SMEs that are looking to expand, relocate, create a new project, or simply launch themselves... In short, any project that might require a market study beforehand!
HEC Consulting is certified for 2 types of company vouchers:
How much does a study with HEC Consulting cost?
The price and duration of the studies depend on many criteria but also on the type of study carried out.
What is the difference between qualitative and quantitative research?
Qualitative studies aim to understand in depth the feelings of respondents, what they think in detail. It is also an opportunity to explore new avenues.
The quantitative approach aims to identify major trends in the population. This type of study makes it possible to be statistically representative of a target population, with a margin of error to be determined according to needs.
When do you work on assignments?
HEC Consulting is a company made up entirely of master's students. This particularity brings us a flexibility envied by our competitors.
We arrange our time as we see fit to provide maximum value to our clients.
Meet our market research consultants and let's find a solution together!