Our approach

HEC Consulting Group offers you more than a classical consulting service; it accompanies you through your whole marketing approach.


The different steps constituting a market research are the following:

  1. First meeting and analysis of your need

  • First meeting
  • Definition of your expectations and objectives of the market research


  1. Writing of the offer and budgeting

  • With a methodology adapted to your needs
  • With detailed budget and timeline


  1. Delivery of the convention, potential modifications and signature


  1. Realization of the mission

  • Desk phase:
  • Field phase: qualitative and/or quantitative interviews
  1. Final report and presentation to the customer

  • Synthesis of the data collected
  • Writing of the conclusions and the recommendations
  • Oral presentation of the results