Assessment

Your business is performing pretty well but do you really know all the parameters related to it?

    • Who are my customers? Are they really satisfied?
    • Is my company well known from my audience? How is it perceived?
    • How am I positioning my company against the other players of the market?
    • What was the impact of my last communication campaign on the benefits of this semester?

Is my company well known from my audience? How is it perceived?

Once again, due to its experience and flexibility, HEC Consulting Group evaluates your business’ performances and will answer all your questions regarding:

a. Customer base assessment

  • Customer profile market research
  • Customer satisfaction survey

b. Company assessment

  • Reputation market study
  • Product/service perception research
  • Sectoral analysis
  • Communication impact assessment
  • Price perception survey

c. Staff assessment

  • “Mystery Shoppers” market research

 

Moreover, all these market research are conducted on the basis of:

  • A desk research
  • Quantitative questionnaires:
  • Mail survey
  • Personal interviews
  • Face-to-face interviews
  • Telephone interviews
  • Qualitative questionnaires:
  • Focus Groups
  • Brainstorming
  • Depth interviews
  • Talk groups
  • Face-to-face interviews